Enriching your UTMs with contextual data for Universal Analytics & GA4

Google AnalyticsGoogle Tag Manager
Written by Jacob Moran

UTMs are a fantastic part of the Digital Marketers arsenal. They allow you to send campaign information to Google Analytics. In this article, I'll explain how to extend them to send more data to Google Analytics using Universal Analytics or Google Analytics 4.

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Jacob Moran

I’m Jacob. I like digital analytics and getting caught in the rain

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